Amazing Photo Technology Breakthrough

Posted by on Nov 22, 2011 in Tech Talk and Trends | 1 comment

The most significant technical advance in photography since “digital” is only a few months away.  Lytro is now taking orders for a new and innovative consumer camera called a light field camera priced at $399.  Instead of capturing images with a single plane of light (traditional cameras), these new cameras capture the entire light field. That means all of the light traveling in every direction through every point in space – specifically 11 million rays of light data. Changing Focus OK, so what does this mean to a photographer? By substituting powerful software for many of the...

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Sony PMW F3 Camera: High Performance, Great Value

Posted by on Nov 7, 2011 in Tech Talk and Trends | 0 comments

Lately, I’ve shot quite a few projects with the new Sony PMW F3 camera and I’ve had great results!  When I get to choose or recommend the camera for a project, I try to carefully balance both the aesthetic and the budget requirements of the project.  In my experience, the Sony PMW F3 is a fantastic camera for any project that wants a cinematic look without the cost of a high-end camera such as the RED Epic and the Arri Alexa.  Don’t get me wrong, these are fantastic cameras that represent the pinnacle of digital cinematography. However, I believe that the Sony PMW F3 offers excellent...

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Green Screen Done Right – Fix it on the Set (Part 1)

Posted by on Nov 6, 2011 in Tech Talk and Trends | 0 comments

Alot of DP’s think that shooting green or blue screen shots are a “no brainer” these days. After all, the screen doesn’t even have to be perfectly lit anymore. While it’s true that much of the “heavy lifting” is still done in post, for great results, compositing shots require careful planning in pre-production between the various departments. Although a lot of sloppy work done during shooting can SOMETIMES be fixed in post, it may only take a few extra minutes in pre-production or production to save hours of time in post-production. If a proprietary system like Inferno or Smoke...

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